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Adidas to Launch Arsenal x Maharishi Collaboration in 2027

Champions League runners-up and Premier League champions after a 22-year wait, Arsenal are expected to go all in for the 2026/27 season. On the pitch, of course, but the Gunners will not disappoint when it comes to style either. At least that is according to insider IamCrisJ and the website Footy Headlines.

According to information released on Tuesday (2), Adidas will launch a clothing line for the London club in collaboration with the London-based streetwear brand Maharishi. This will be the second time the three organisations have teamed up for a collaboration.

The 2023 Arsenal x Maharishi collection, produced in partnership with Adidas, included pre-match shirts, jackets and other casual items featuring an exclusive camouflage design. This upcoming release expands on that foundation and the club’s growing streetwear offering.

Footy Headlines

Arsenal are preparing a new collaboration with Maharishi, reinforcing the strategy of combining the club’s heritage with contemporary urban fashion. The partnership follows recent successful initiatives, such as the collaboration with Places+Faces and the first project with Maharishi in 2023.

The Adidas x Arsenal x Maharishi collection is expected to launch in late 2026 or early 2027 and will include clothing, accessories and footwear. In addition, the club is expected to wear a khaki training kit during the second half of the 2026/27 season, possibly as a reference to the collaboration.

Meet Maharishi

Maharishi is a British brand founded in 1994 by Duffy, a designer who sought to combine fashion, functionality and environmental awareness. From the beginning, the company stood out through its use of sustainable materials and its proposal of transforming military influences into everyday clothing, promoting the concept of “pacifist military design”.

Operating mainly in the premium streetwear segment, Maharishi gained recognition by combining casual clothing with utilitarian elements inspired by military uniforms from different parts of the world. Over the years, the brand expanded its reach through collaborations with football clubs, sportswear brands and artists, becoming a reference point at the intersection of fashion, urban culture and functionality.

The style of its collections is defined by utilitarian cuts, functional pockets, muted tones such as olive green and khaki, as well as embroidery and prints inspired by nature, Asian culture and military iconography. This distinctive visual identity helped Maharishi build a loyal following and establish itself as one of the most influential brands in contemporary streetwear.

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João Vitor Segura
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