Kith and adidas have announced the launch of a collaborative collection developed together with Lionel Messi.
ABOUT THE COLLABORATION
The project simultaneously celebrates the 20th anniversary of the Argentine athlete’s professional debut and the 15th anniversary of American brand Kith, founded by Ronnie Fieg.
The line was developed over a year of collaboration between Messi and Fieg, resulting in pieces spanning both athletic performance and casual lifestyle wear.
In the performance segment, the collection features shirts inspired by key moments in the player’s career, including 2006-era designs bearing the number 19 and kits featuring his current number 10.
The lifestyle side brings Kith’s tailoring aesthetic into a sporting context, featuring double-breasted suits, blazers, denim sets, knit polos, and leather accessories.
The collaboration also includes six footwear models split between performance and casual categories.
COLLECTOR’S ITEMS
As part of the launch campaign, two limited-edition collectible cards were produced. Fewer than 100 units autographed by Messi and authenticated by PSA will be randomly distributed across selected orders.
The campaign is accompanied by the short film “The International Language of Messi,” which explores the athlete’s global cultural impact.
